Analytics
Analytics is your single pane across every site you’ve registered. It’s powered by VertaFlow’s own first-party pixel — no cookies, no third-party trackers, GDPR-friendly — and reports visits, unique visitors, form submits, and where your traffic comes from.
Open Analytics
Section titled “Open Analytics”Open Analytics from the sidebar. By default you’re in the All sites (master view) — a roll-up across every brand site, with a per-brand contribution table. Use the dropdown to drill into a single site, and the 24h / 7d / 30d pills to change the time range. Changing either re-runs the report.
Install the pixel
Section titled “Install the pixel”If you haven’t added the pixel yet, Analytics shows the snippet to install. Copy it with Copy snippet and paste it into your site’s <head>:
<script src="https://api.vertaflow.io/v1/pixel.js" data-site="your-site-id" defer></script>It’s about 800 bytes and sets no cookies. Once it’s live, events show up here in real time. (Full setup is in the Visit-tracking pixel guide.) Until a pixel is firing, Analytics shows an empty state with a shortcut to install it.
What’s reported
Section titled “What’s reported”When data is flowing you’ll see:
- KPI tiles — Pageviews, Unique visitors, and Form submits for the selected range, each with a “today” figure.
- Per-brand breakdown — in the master view, how each site contributes to the totals.
- Scroll-depth funnel — how far visitors scroll down your pages.
- Top clicks — the elements visitors click most.
- Top pages — your most-visited paths.
- Top referrers — where traffic comes from.
- UTM breakdown — visits grouped by campaign tags (see UTM tracking).
- Recent activity — a live tail of events; in the master view each row shows which site it came from.